Instagram Image Sizes — 2024 Complete Guide
Instagram supports several image formats, each with specific pixel dimensions for optimal display. Using the correct size prevents cropping and compression artifacts.
All Instagram Dimensions
Feed Posts
- 1080 x 1080 — Square post (1:1)
- 1080 x 1350 — Portrait post (4:5, recommended for max screen space)
- 1080 x 566 — Landscape post (1.91:1)
Stories & Reels
- 1080 x 1920 — Full-screen vertical (9:16)
Profile Photo
- 320 x 320 — Circular crop, displays at 110px on mobile
Carousel
- Same dimensions as feed posts — all slides must share the same aspect ratio
Instagram Image Optimization Tips
- Use portrait (4:5) for feed posts — it takes up more screen real estate in the feed than square.
- Export at exactly 1080px wide — uploading larger images triggers Instagram's compression, reducing quality.
- Use PNG for text-heavy graphics and JPEG for photographs to minimize compression artifacts.
- Keep important content centered in Stories — the top and bottom 250px are covered by UI elements.
- Profile photos are cropped circular — keep faces and logos away from corners.
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Social Media Image Size Cheat Sheet (2024)
| Platform | Type | Dimensions |
|---|---|---|
| Post (Square) | 1080 x 1080 | |
| Post (Portrait) | 1080 x 1350 | |
| Post (Landscape) | 1080 x 566 | |
| Story / Reel | 1080 x 1920 | |
| Profile Photo | 320 x 320 | |
| TikTok | Video Cover | 1080 x 1920 |
| Profile Photo | 200 x 200 | |
| YouTube | Thumbnail | 1280 x 720 |
| Channel Banner | 2560 x 1440 | |
| Profile Photo | 800 x 800 | |
| Post (Landscape) | 1200 x 630 | |
| Post (Square) | 1200 x 1200 | |
| Cover Photo | 820 x 312 | |
| Profile Photo | 170 x 170 | |
| Event Cover | 1200 x 628 | |
| X (Twitter) | Profile Photo | 400 x 400 |
| Header Photo | 1500 x 500 | |
| In-Stream Photo | 1600 x 900 | |
| Card Image | 1200 x 628 | |
| Post Image | 1200 x 627 | |
| Cover Photo | 1584 x 396 | |
| Profile Photo | 400 x 400 | |
| Company Logo | 300 x 300 | |
| Standard Pin | 1000 x 1500 | |
| Idea Pin | 1080 x 1920 | |
| Board Cover | 600 x 600 | |
| Profile Photo | 165 x 165 | |
| Twitch | Profile Banner | 1200 x 480 |
| Offline / Video Player Banner | 1920 x 1080 | |
| Profile Photo | 256 x 256 | |
| Info Panel | 320 x 100 | |
| Emote (Large) | 112 x 112 | |
| Emote (Medium) | 56 x 56 | |
| Emote (Small) | 28 x 28 | |
| Snapchat | Snap | 1080 x 1920 |
| Geofilter | 1080 x 2340 | |
| Profile Photo | 320 x 320 | |
| Story Ad | 1080 x 1920 | |
| Threads | Profile Photo | 320 x 320 |
| Feed Image | 1080 x 1350 | |
| Feed Square | 1080 x 1080 | |
| Link Preview | 1200 x 628 | |
| Discord | Server Icon | 512 x 512 |
| Profile Avatar | 128 x 128 | |
| Server Banner | 960 x 540 | |
| Invite Splash | 1920 x 1080 | |
| Custom Emoji | 128 x 128 | |
| Sticker | 320 x 320 | |
| Role Icon | 64 x 64 | |
| Post Image | 1200 x 675 | |
| Community Banner | 1920 x 384 | |
| Avatar / Community Icon | 256 x 256 | |
| Old Reddit Thumbnail | 70 x 70 | |
| Status (Story) | 1080 x 1920 | |
| Business Catalog | 1024 x 1024 | |
| Profile Photo | 500 x 500 | |
| Group Icon | 500 x 500 | |
| Telegram | Channel Post Photo | 1280 x 1280 |
| Story | 1080 x 1920 | |
| Sticker | 512 x 512 | |
| Profile Picture | 512 x 512 | |
| Channel / Group Icon | 512 x 512 | |
| Spotify | Canvas (Looping Video) | 1080 x 1920 |
| Cover Art | 3000 x 3000 | |
| Show / Podcast Artwork | 3000 x 3000 | |
| Profile Image (Artist) | 750 x 750 | |
| Playlist Cover | 640 x 640 | |
| Substack | Newsletter Header | 1456 x 816 |
| Post / Section Hero | 1456 x 816 | |
| Publication Logo | 256 x 256 | |
| Profile Photo | 256 x 256 | |
| Medium | Story Cover | 1500 x 750 |
| Topic / Tag Header | 1500 x 750 | |
| Publication Logo (Horizontal) | 600 x 60 | |
| Publication Logo (Square) | 500 x 500 | |
| Profile Photo | 500 x 500 | |
| Bluesky | Profile Avatar | 1000 x 1000 |
| Profile Banner | 3000 x 1000 | |
| Post Image (Portrait) | 1200 x 1500 | |
| Post Image (Landscape) | 1200 x 675 | |
| Link Card Preview | 1200 x 630 | |
| Etsy | Listing Photo (Square) | 2000 x 2000 |
| Listing Photo (4:3) | 2700 x 2025 | |
| Search Thumbnail | 570 x 456 | |
| Shop Banner (Big) | 1200 x 300 | |
| Shop Banner (Large) | 3360 x 840 | |
| Shop Icon | 500 x 500 |
Frequently Asked Questions
What size should an Instagram post be?
Instagram supports three feed aspect ratios: 1080x1080 (square), 1080x1350 (portrait, 4:5), and 1080x566 (landscape, 1.91:1). Portrait (4:5) takes up the most screen real estate in the feed and generally drives the most engagement.
What size is an Instagram Story or Reel?
Instagram Stories and Reels both use 1080x1920 pixels (9:16, full-screen vertical). Keep important content in the centered safe area — the top and bottom ~250px are covered by UI elements like the profile bar, captions, and action buttons.
What is the Instagram profile photo size?
Upload your Instagram profile photo at 320x320 pixels. It’s cropped to a circle and displays at roughly 110px on mobile, so keep faces and logos centered and away from the corners of the canvas.
Do all carousel slides need the same dimensions?
Yes. Every slide in an Instagram carousel must share the same aspect ratio — Instagram applies the ratio of the first slide to the entire post. Mixing portrait and square slides will cause cropping. Pick one ratio (4:5 is recommended) and export every slide at the same dimensions.