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Instagram Image Sizes — 2024 Complete Guide

Instagram supports several image formats, each with specific pixel dimensions for optimal display. Using the correct size prevents cropping and compression artifacts.

All Instagram Dimensions

Feed Posts

  • 1080 x 1080 — Square post (1:1)
  • 1080 x 1350 — Portrait post (4:5, recommended for max screen space)
  • 1080 x 566 — Landscape post (1.91:1)

Stories & Reels

  • 1080 x 1920 — Full-screen vertical (9:16)

Profile Photo

  • 320 x 320 — Circular crop, displays at 110px on mobile

Carousel

  • Same dimensions as feed posts — all slides must share the same aspect ratio

Instagram Image Optimization Tips

  • Use portrait (4:5) for feed posts — it takes up more screen real estate in the feed than square.
  • Export at exactly 1080px wide — uploading larger images triggers Instagram's compression, reducing quality.
  • Use PNG for text-heavy graphics and JPEG for photographs to minimize compression artifacts.
  • Keep important content centered in Stories — the top and bottom 250px are covered by UI elements.
  • Profile photos are cropped circular — keep faces and logos away from corners.

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Social Media Image Size Cheat Sheet (2024)

PlatformTypeDimensions
InstagramPost (Square)1080 x 1080
Post (Portrait)1080 x 1350
Post (Landscape)1080 x 566
Story / Reel1080 x 1920
Profile Photo320 x 320
TikTokVideo Cover1080 x 1920
Profile Photo200 x 200
YouTubeThumbnail1280 x 720
Shorts1080 x 1920
Channel Banner2560 x 1440
Profile Photo800 x 800
FacebookPost (Landscape)1200 x 630
Post (Square)1200 x 1200
Cover Photo820 x 312
Profile Photo170 x 170
Event Cover1200 x 628
X (Twitter)Profile Photo400 x 400
Header Photo1500 x 500
In-Stream Photo1600 x 900
Card Image1200 x 628
LinkedInPost Image1200 x 627
Cover Photo1584 x 396
Profile Photo400 x 400
Company Logo300 x 300
PinterestStandard Pin1000 x 1500
Idea Pin1080 x 1920
Board Cover600 x 600
Profile Photo165 x 165
TwitchProfile Banner1200 x 480
Offline / Video Player Banner1920 x 1080
Profile Photo256 x 256
Info Panel320 x 100
Emote (Large)112 x 112
Emote (Medium)56 x 56
Emote (Small)28 x 28
SnapchatSnap1080 x 1920
Geofilter1080 x 2340
Profile Photo320 x 320
Story Ad1080 x 1920
ThreadsProfile Photo320 x 320
Feed Image1080 x 1350
Feed Square1080 x 1080
Link Preview1200 x 628
DiscordServer Icon512 x 512
Profile Avatar128 x 128
Profile Banner600 x 240
Server Banner960 x 540
Invite Splash1920 x 1080
Custom Emoji128 x 128
Sticker320 x 320
Role Icon64 x 64
RedditPost Image1200 x 675
Community Banner1920 x 384
Avatar / Community Icon256 x 256
Old Reddit Thumbnail70 x 70
WhatsAppStatus (Story)1080 x 1920
Business Catalog1024 x 1024
Profile Photo500 x 500
Group Icon500 x 500
TelegramChannel Post Photo1280 x 1280
Story1080 x 1920
Sticker512 x 512
Profile Picture512 x 512
Channel / Group Icon512 x 512
SpotifyCanvas (Looping Video)1080 x 1920
Cover Art3000 x 3000
Show / Podcast Artwork3000 x 3000
Profile Image (Artist)750 x 750
Playlist Cover640 x 640
SubstackNewsletter Header1456 x 816
Post / Section Hero1456 x 816
Publication Logo256 x 256
Profile Photo256 x 256
beehiivPost Thumbnail1200 x 630
Publication Logo800 x 800
Profile Picture800 x 800
Inline Image (Landscape)1200 x 675
Inline Image (Square)1200 x 1200
Subscriber Profile Picture100 x 100
MediumStory Cover1500 x 750
Topic / Tag Header1500 x 750
Publication Logo (Horizontal)600 x 60
Publication Logo (Square)500 x 500
Profile Photo500 x 500
BlueskyProfile Avatar1000 x 1000
Profile Banner3000 x 1000
Post Image (Portrait)1200 x 1500
Post Image (Landscape)1200 x 675
Link Card Preview1200 x 630
MastodonProfile Picture400 x 400
Header Image1500 x 500
Post Image (Landscape)1280 x 720
Post Image (Square)1200 x 1200
Post Image (Portrait)1200 x 1500
Link Preview Card1200 x 630
EtsyListing Photo (Square)2000 x 2000
Listing Photo (4:3)2700 x 2025
Search Thumbnail570 x 456
Shop Banner (Big)1200 x 300
Shop Banner (Large)3360 x 840
Shop Icon500 x 500
AmazonMain Image (Recommended)2000 x 2000
Main Image (Zoom Minimum)1000 x 1000
Secondary / Lifestyle Image1600 x 1600
Video Thumbnail1280 x 720
Swatch Image30 x 30
ShopifyProduct Image (Recommended)2048 x 2048
Product Image (Maximum)5000 x 5000
Slideshow / Hero Banner1280 x 720
Blog Post Image1200 x 800
Logo (Wordmark)400 x 100
Favicon32 x 32
CanvaPresentation (16:9)1920 x 1080
Instagram Post (Square)1080 x 1080
Instagram Story1080 x 1920
Facebook Cover851 x 315
YouTube Thumbnail1280 x 720
Pinterest Pin1000 x 1500
Logo500 x 500
WixHero / Banner1920 x 1080
Section Background1920 x 1080
Blog Post Thumbnail880 x 586
Gallery Image1000 x 1000
Product Image (Wix Stores)3000 x 3000
Logo250 x 100
Favicon96 x 96
WordPressFeatured Image / og:image1200 x 630
Thumbnail (cropped)150 x 150
Medium300 x 300
Large1024 x 1024
2x Large2048 x 2048
Max Upload Before Scaling2560 x 2560
SquarespaceBanner / Section Background2500 x 1406
Full-Bleed Background2500 x 1667
Blog Featured Image1500 x 1000
Gallery Image1500 x 1500
Product Image2000 x 2000
Logo1200 x 400
Favicon300 x 300
Google SlidesWidescreen Slide (16:9)1920 x 1080
Standard Slide (4:3)1024 x 768
Slide at 100% (16:9)960 x 540
Slide at 100% (4:3)960 x 720
SlackWorkspace Icon512 x 512
Profile Photo512 x 512
Profile Photo (Max)1024 x 1024
Custom Emoji128 x 128
Shared Image (Full Preview)1024 x 1024
Link Preview (og:image)1200 x 630
Google Business ProfileLogo720 x 720
Cover Photo1920 x 1080
Post Photo720 x 720
Product Photo720 x 720
Photo (Minimum)250 x 250
TumblrPhoto Post (Recommended)540 x 810
Photo Post (Max)2048 x 3072
GIF (Recommended Width)540 x 540
Header Image2048 x 1152
Avatar128 x 128
Email HeaderSubstack Email Banner1100 x 220
Header @2x (600px Email)1200 x 240
Mailchimp Header @2x (New Builder)1320 x 264
Email Body Width (1x)600 x 120
Email SignatureBanner @2x (400x100 Display)800 x 200
Banner (Google Footer Max)1000 x 100
Logo / Headshot @2x200 x 200
Logo / Headshot (1x)100 x 100
Facebook AdsFeed Single Image1440 x 1800
Carousel Card1080 x 1080
Stories & Reels1440 x 2560
Link Ad (Legacy 1.91:1)1200 x 628
Google Display AdsInline Rectangle300 x 250
Large Rectangle336 x 280
Leaderboard728 x 90
Half-Page300 x 600
Wide Skyscraper160 x 600
Billboard970 x 250
Large Mobile Banner320 x 100
Responsive Landscape1200 x 628
Responsive Square600 x 600
LinkedIn AdsSingle Image Ad (1.91:1)1200 x 628
Single Image Ad (Square)1200 x 1200
Single Image Ad (Vertical)720 x 900
Carousel Card1080 x 1080
Spotlight Ad Background300 x 250
Spotlight Ad Logo100 x 100
Message Ad Banner300 x 250
Video Thumbnail (16:9)1200 x 675

Frequently Asked Questions

What size should an Instagram post be?

Instagram supports three feed aspect ratios: 1080x1080 (square), 1080x1350 (portrait, 4:5), and 1080x566 (landscape, 1.91:1). Portrait (4:5) takes up the most screen real estate in the feed and generally drives the most engagement.

What size is an Instagram Story or Reel?

Instagram Stories and Reels both use 1080x1920 pixels (9:16, full-screen vertical). Keep important content in the centered safe area — the top and bottom ~250px are covered by UI elements like the profile bar, captions, and action buttons.

What is the Instagram profile photo size?

Upload your Instagram profile photo at 320x320 pixels. It’s cropped to a circle and displays at roughly 110px on mobile, so keep faces and logos centered and away from the corners of the canvas.

Do all carousel slides need the same dimensions?

Yes. Every slide in an Instagram carousel must share the same aspect ratio — Instagram applies the ratio of the first slide to the entire post. Mixing portrait and square slides will cause cropping. Pick one ratio (4:5 is recommended) and export every slide at the same dimensions.