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YouTube Thumbnail Size — 1280x720 Dimensions Guide

YouTube thumbnails are the single biggest factor in click-through rate. The ideal dimensions are 1280x720 pixels with a 16:9 aspect ratio and a maximum file size of 2MB.

YouTube Image Dimensions

Thumbnail

  • 1280 x 720 — 16:9 aspect ratio
  • Minimum width: 640 pixels
  • Max file size: 2MB
  • Formats: JPG, PNG, GIF

Channel Banner

  • 2560 x 1440 — Full banner (TV)
  • Safe area for text: 1546 x 423 (center)

Profile Photo

  • 800 x 800 — Displays at 98px in comments

Thumbnail Best Practices

  • Text readability: Use large, bold text (3-5 words max). It must be legible at 168x94px — the size shown in suggestions on mobile.
  • Mobile preview: 70% of YouTube views are on mobile. Check your thumbnail at small sizes before uploading.
  • High contrast: Bright backgrounds with dark text (or vice versa) stand out in feeds.
  • Faces and emotion: Thumbnails with expressive faces consistently get higher CTR.
  • Avoid clutter: One focal point, one emotion, minimal text. The title handles context.
  • Don't duplicate the title: Your thumbnail and title should complement, not repeat each other.

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Social Media Image Size Cheat Sheet (2024)

PlatformTypeDimensions
InstagramPost (Square)1080 x 1080
Post (Portrait)1080 x 1350
Post (Landscape)1080 x 566
Story / Reel1080 x 1920
Profile Photo320 x 320
TikTokVideo Cover1080 x 1920
Profile Photo200 x 200
YouTubeThumbnail1280 x 720
Shorts1080 x 1920
Channel Banner2560 x 1440
Profile Photo800 x 800
FacebookPost (Landscape)1200 x 630
Post (Square)1200 x 1200
Cover Photo820 x 312
Profile Photo170 x 170
Event Cover1200 x 628
X (Twitter)Profile Photo400 x 400
Header Photo1500 x 500
In-Stream Photo1600 x 900
Card Image1200 x 628
LinkedInPost Image1200 x 627
Cover Photo1584 x 396
Profile Photo400 x 400
Company Logo300 x 300
PinterestStandard Pin1000 x 1500
Idea Pin1080 x 1920
Board Cover600 x 600
Profile Photo165 x 165
TwitchProfile Banner1200 x 480
Offline / Video Player Banner1920 x 1080
Profile Photo256 x 256
Info Panel320 x 100
Emote (Large)112 x 112
Emote (Medium)56 x 56
Emote (Small)28 x 28
SnapchatSnap1080 x 1920
Geofilter1080 x 2340
Profile Photo320 x 320
Story Ad1080 x 1920
ThreadsProfile Photo320 x 320
Feed Image1080 x 1350
Feed Square1080 x 1080
Link Preview1200 x 628
DiscordServer Icon512 x 512
Profile Avatar128 x 128
Profile Banner600 x 240
Server Banner960 x 540
Invite Splash1920 x 1080
Custom Emoji128 x 128
Sticker320 x 320
Role Icon64 x 64
RedditPost Image1200 x 675
Community Banner1920 x 384
Avatar / Community Icon256 x 256
Old Reddit Thumbnail70 x 70
WhatsAppStatus (Story)1080 x 1920
Business Catalog1024 x 1024
Profile Photo500 x 500
Group Icon500 x 500
TelegramChannel Post Photo1280 x 1280
Story1080 x 1920
Sticker512 x 512
Profile Picture512 x 512
Channel / Group Icon512 x 512
SpotifyCanvas (Looping Video)1080 x 1920
Cover Art3000 x 3000
Show / Podcast Artwork3000 x 3000
Profile Image (Artist)750 x 750
Playlist Cover640 x 640
SubstackNewsletter Header1456 x 816
Post / Section Hero1456 x 816
Publication Logo256 x 256
Profile Photo256 x 256
beehiivPost Thumbnail1200 x 630
Publication Logo800 x 800
Profile Picture800 x 800
Inline Image (Landscape)1200 x 675
Inline Image (Square)1200 x 1200
Subscriber Profile Picture100 x 100
MediumStory Cover1500 x 750
Topic / Tag Header1500 x 750
Publication Logo (Horizontal)600 x 60
Publication Logo (Square)500 x 500
Profile Photo500 x 500
BlueskyProfile Avatar1000 x 1000
Profile Banner3000 x 1000
Post Image (Portrait)1200 x 1500
Post Image (Landscape)1200 x 675
Link Card Preview1200 x 630
MastodonProfile Picture400 x 400
Header Image1500 x 500
Post Image (Landscape)1280 x 720
Post Image (Square)1200 x 1200
Post Image (Portrait)1200 x 1500
Link Preview Card1200 x 630
EtsyListing Photo (Square)2000 x 2000
Listing Photo (4:3)2700 x 2025
Search Thumbnail570 x 456
Shop Banner (Big)1200 x 300
Shop Banner (Large)3360 x 840
Shop Icon500 x 500
AmazonMain Image (Recommended)2000 x 2000
Main Image (Zoom Minimum)1000 x 1000
Secondary / Lifestyle Image1600 x 1600
Video Thumbnail1280 x 720
Swatch Image30 x 30
ShopifyProduct Image (Recommended)2048 x 2048
Product Image (Maximum)5000 x 5000
Slideshow / Hero Banner1280 x 720
Blog Post Image1200 x 800
Logo (Wordmark)400 x 100
Favicon32 x 32
CanvaPresentation (16:9)1920 x 1080
Instagram Post (Square)1080 x 1080
Instagram Story1080 x 1920
Facebook Cover851 x 315
YouTube Thumbnail1280 x 720
Pinterest Pin1000 x 1500
Logo500 x 500
WixHero / Banner1920 x 1080
Section Background1920 x 1080
Blog Post Thumbnail880 x 586
Gallery Image1000 x 1000
Product Image (Wix Stores)3000 x 3000
Logo250 x 100
Favicon96 x 96
WordPressFeatured Image / og:image1200 x 630
Thumbnail (cropped)150 x 150
Medium300 x 300
Large1024 x 1024
2x Large2048 x 2048
Max Upload Before Scaling2560 x 2560
SquarespaceBanner / Section Background2500 x 1406
Full-Bleed Background2500 x 1667
Blog Featured Image1500 x 1000
Gallery Image1500 x 1500
Product Image2000 x 2000
Logo1200 x 400
Favicon300 x 300
Google SlidesWidescreen Slide (16:9)1920 x 1080
Standard Slide (4:3)1024 x 768
Slide at 100% (16:9)960 x 540
Slide at 100% (4:3)960 x 720
SlackWorkspace Icon512 x 512
Profile Photo512 x 512
Profile Photo (Max)1024 x 1024
Custom Emoji128 x 128
Shared Image (Full Preview)1024 x 1024
Link Preview (og:image)1200 x 630
Google Business ProfileLogo720 x 720
Cover Photo1920 x 1080
Post Photo720 x 720
Product Photo720 x 720
Photo (Minimum)250 x 250
TumblrPhoto Post (Recommended)540 x 810
Photo Post (Max)2048 x 3072
GIF (Recommended Width)540 x 540
Header Image2048 x 1152
Avatar128 x 128
Email HeaderSubstack Email Banner1100 x 220
Header @2x (600px Email)1200 x 240
Mailchimp Header @2x (New Builder)1320 x 264
Email Body Width (1x)600 x 120
Email SignatureBanner @2x (400x100 Display)800 x 200
Banner (Google Footer Max)1000 x 100
Logo / Headshot @2x200 x 200
Logo / Headshot (1x)100 x 100
Facebook AdsFeed Single Image1440 x 1800
Carousel Card1080 x 1080
Stories & Reels1440 x 2560
Link Ad (Legacy 1.91:1)1200 x 628
Google Display AdsInline Rectangle300 x 250
Large Rectangle336 x 280
Leaderboard728 x 90
Half-Page300 x 600
Wide Skyscraper160 x 600
Billboard970 x 250
Large Mobile Banner320 x 100
Responsive Landscape1200 x 628
Responsive Square600 x 600
LinkedIn AdsSingle Image Ad (1.91:1)1200 x 628
Single Image Ad (Square)1200 x 1200
Single Image Ad (Vertical)720 x 900
Carousel Card1080 x 1080
Spotlight Ad Background300 x 250
Spotlight Ad Logo100 x 100
Message Ad Banner300 x 250
Video Thumbnail (16:9)1200 x 675

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Frequently Asked Questions

What is the best YouTube thumbnail size?

YouTube thumbnails should be 1280x720 pixels (16:9 aspect ratio) at a minimum width of 640 pixels. JPG, PNG, and GIF formats are accepted, with a maximum file size of 2MB.

What size is a YouTube channel banner?

YouTube channel banners should be uploaded at 2560x1440 pixels (16:9). YouTube renders the same image across TV, desktop, tablet, and phone — phone and desktop crop down to a centered 1546x423 strip, so design important content inside that safe zone.

What size is a YouTube channel profile photo?

Upload your YouTube profile photo at 800x800 pixels (1:1). It is cropped to a circle and can display as small as 98x98 pixels in comments, so keep the subject centered with at least 10% padding inside the canvas edge.

Why does my YouTube thumbnail look blurry?

Thumbnails look soft when uploaded below 1280x720 (YouTube upscales them) or when re-saved JPGs introduce compression artifacts. Always export at 1280x720 from your original source — and use PNG if your thumbnail contains text, logos, or sharp graphic edges.